How Videos Improve Business

  • Rank Better in Google Search
  • Reduce Customer Support Cost
  • Improve Sales of Products
  • Increase Web Traffic
  • Improve Conversion Rates
  • Grab Audience Attention
  • Clarify the Nature of Your Product
  • Help Shape the Personality of Your Business
  • Enhance Your Professional Image and Credibility

 

 

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The vast majority of successful companies use videos to improve their profits and enhance their image. It doesn’t matter if it’s television, YouTube or Face Book, videos influence customers. Check out the following testimonials confirming the power of videos to persuade. If you need more convincing just Google, there’s tons of data proving it.

Regardless of how crisp your website’s content is, if you haven’t incorporated engaging videos, you are losing out on valuable performance metrics, like time on site and higher conversion rate, which is a reflection of how well a website is designed. Sarah Parker, Website Magazine – June 6, 2014

Adding clever, interesting videos is one of the best ways for you to compel your viewers to stay, absorb, and pass your message to friends. Simply stated, your video should be entertaining while adding value and meaning – Mike Schoultz, Digital Spark Marketing

Odds are that if you’re having trouble ranking higher in Google search results, you can improve your chances and results by using YouTube. Entrepreneur.Com – 8 Ways to Optimize Your Video Content and Improve Your SEO, May 28, 2014

On May 6, 2013 Forbes published “5 Easy Ways to Use Video to Improve Your Business” by Allie Siarto – co-founder of Loudpixel.

  • Use video to train new staff
  • Use quick video tutorials to help clients understand topics
  • Use video to bring testimonials to life
  • Create a short value proposition video for your website
  • Use video to make yourself more visible in search engines

More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. MarketingCharts.com – 2012

In 2012 Cisco published a paper on the value of video as a marketing asset for Cisco. They concluded that people who view videos on Cisco.com:

  • View 44 percent more pages
  • Are twice as likely to engage with high value conversion activities
  • Are 41 percent more likely to return to Cisco.com
  • Are five times more likely to click through on a blog post containing a video
  • Are twice as likely to click through on email containing a video

In a survey of 266 marketing executives, The Relevancy Group found that twenty-five percent of email marketers are currently using video in email. The survey reports that marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video. To execute video in email effectively, marketers have learned that these videos must have the ability to be configured with call-to-action links, sharing mechanisms and auto-responders. The Wall Street Journal – June 10, 2013

“Video is one of the greatest ways to help personalize the brand and create a trusted experience. We tend to trust humans, not some corporate logo; and video is the best way to do that on a scaled basis”. – Frank Eliason, SVP of Citibank